PUMA Oceania HQ - Cremorne, Victoria

Completed in 2026, PUMA Oceania’s new headquarters marks a significant move for the global sports brand, relocating its Australian operations from Moorabbin, its home of more than four decades, to Cremorne on Melbourne’s city fringe. Around 3km from the CBD and on the edge of the city’s sporting precinct, Cremorne has become one of Melbourne’s leading business hubs, home to a growing mix of technology, creative and fashion brands.

Designed by Axiom Workplaces and delivered in collaboration with Eco Building Projects, the approximately 3,000sqm workplace was conceived as a hub for PUMA’s team, athletes and retail partners. It brings together flexible work areas, meeting and collaboration spaces, and a showroom for hosting customers and partners.

What Criterion Industries Supplied

Criterion Industries was proud to support the delivery of PUMA’s new home, supplying the Definium 90 Partition System, aluminium skirting, Solidcore Timber Doors, Aurora Aluminium Doors, and Silencio AT45 and Silencio Aurora 70 acoustic door sets. Together these helped create the light-filled meeting rooms, acoustic privacy and durable, flexible openings a busy, client-facing workplace relies on.

Photography: Shannon Mcgrath

Written by: Lachlan Sabransky