Ashleigh is our customer-focused problem solver passionate about providing meaningful solutions. With 10+ years experience, Ashleigh excels at client satisfaction and enjoys connecting with customers, leading a small, but mighty team to success!
Boris Nguyen Custom Order Engineer
Product Design Engineer with over 14 years of professional industry experience in mechanical design. Expert in conceptual product design, computer aid design, enterprise resource planning and quality processes.
Cherie Romeo Executive Assistant
Cherie has been with Criterion since 2016 bringing exceptional organisational and multi-tasking skills to our fast-paced sales environment. She strives to the highest level of support and is a fanatic for finer details and responsiveness.
Faith Cristobal Customer Service Specialist
Faith joined Criterion in 2019 and has become an asset in Customer Service. She is very helpful and goes above and beyond to correct any issues or provide updates on orders. Her top most priority is to provide the best experience to our Customers!
Howard Winter Internal Account Representative
Howard comes with years of experience and is a dedicated and passionate Customer Service professional. His objective is to always go above and beyond average expectations, making his customer experience second to none!
Hudson Chirnside Projects Leader
Hudson joined Criterion in 2019, since then was exposed to many areas of the business. His dedication to product expertise and design solutions makes him the perfect Team Leader for our dynamic Estimating department.
Jacob Chirnside Account Manager
Jacob brings powerful technical expertise and is a dedicated Account Manager working directly with our top customers. He has close involvement in active projects and a commitment to outstanding levels of commercial success.
Jerry Unasa Internal Account Representative
An experienced, self-motivated & energetic member of the customer service team. Jerry is an innovative contributor to any team, who enjoys working with people.
Joana Valencia Order Entry Officer
Joana joined Criterion in 2018, providing our customers with excellent customer service, processes high volume orders and ensures all data entered is accurate. Joana is always willing to assist the team in getting the job done!
Jubille Celestial Order Entry Officer
Jubi is energetic and brings a positive vibe to work with her every day. She always tries her best to help anyone and willing to learn and improve in all aspects.
Linda Shortis Architectural Consultant
Linda joined Criterion in 2017 in our CS Team, she is now our Architectural Consultant. She has worked with top architects on a number of high profile projects. Linda provides architects with specialised design expertise and assurance in using our products.
Luke Sukanivasu Estimator
Luke is a driven and passionate individual. He prides himself on teamwork and enjoys learning to grow his knowledge in Criterion's products in order to service their clients to the highest satisfaction.
Mark Lara Business Development Representative
Mark is highly motivated and performance-oriented, emphasising developing sales with an existing customer base and identifying new opportunities to generate revenue. Mark has a strong level of commercial acumen, sales experience & customer focus.
Martin Thomas Design & Engineering Manager
Since 2005 Martin has been exposed to a variety of roles in sales and design. His dedication to innovation and impressive product knowledge is truly commendable. Martin now oversees the architectural, engineering and R&D side of the business.
Michael Collia Estimator
Michael is a passionate and highly motivated individual. With a rich & diverse background spanning from Estimating, Customer Service & Operations, Michael understands the importance that each and every role within the organization plays to achieve the best customer service.
Montana Chirnside Customer Service Specialist
Montana is an integral part of the Sales Team, her exceptional communication and problem-solving skills sees her always going above and beyond for her customers.
Ozlem Ozenoglu Customer Service Specialist
Ozlem brings with her a wealth of experience in Customer Service and has recently hit the ground running with her professional and friendly attitude. Her strong work ethic and initiative makes her the perfect addition to the Sales Team.
Priscilla Earl Research Analyst
Priscilla has been with Criterion for over 10 years. Her role of Research Analyst is an integral part of our Sales Team. Priscilla demonstrates experience and knowledge of navigating databases and clean accurate CRM entry.
Reagan Chirnside Account Manager
As one of our Account Managers, Reagan is responsible for identifying, pursuing and growing sales and is an integral part of our client’s success. Adopting a "hands on approach" he has a passion for helping customers be successful.
Richard de Leon Order Entry Officer
Working with Criterion since 2018, Richard has been passionate in responding to all manner of customer enquiries. Aiming to provide excellent service, he is committed to doing his best to get things done with enthusiasm.
Rik Van Oord Estimator
Rik is ambitious and a highly motivated professional with a strong background in construction management, construction methods and client engagement. He is determined to bring his experience to support the objectives of Criterion Industries.
Shane Harrop Account Manager
Shane has been with Criterion since 2016. He brings a wealth of experience in the construction industry. He is highly motivated, with a passion for developing long-term relationships with customers, overseeing sales and acquiring new business.
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